02/24/05

Great store

by mwdogs

I love this store. They have everything you'd ever want!!! Great staff, extremely helpful!!

• Pros: great location, serve wine, cute clothes
• Cons: tough parking

West Midtown women's clothing store is fashion-forward without going over the edge.

by Contributor

The Scene
Owner Ginna Gilbert describes her store as "edgy but not too young." Indeed, the sage green, loft-like boutique exudes the same sort of fresh, urban energy as all the hip Westside shops. But its stylish designer clothes are body-friendly and wearable. The cozy space and well-trained staff make the boutique the kind of place women rely upon to build entire wardrobes. In fact, the store keeps a record of customer purchases to help coordinate future outfits. Complimentary bottled water and wine help take the stress out of shopping.

The Goods
Gilbert seeks out unusual European and Canadian vendors with a different look and fine details. The designers and upscale lines include Yansi Fugel, Isda, Ron Leal and Pier Antonio Gaspari. Although the emphasis is on casual and career wear, there are also some shoes and accessories.