David overcame Goliath with the use of unconventional strategies just as craft beer has begun to replace big names with the incorporation of unusual elements. If you’re looking for suds with household names to go along with your lime wedge, I’m sorry pal – but you’ve come to the wrong place. Ale Yeah! champions the little guy, the craft brewer determined to give you beer that tastes good and challenges your palette. Friendly beer geeks will gladly point you to your new favorite brew and shoppers are encouraged to mix and match bottles and grab a growler beer to go from their taps.