The IKEA of clothing makes its first splash in Atlanta, in Alpharetta's North Point Mall.. In Short The world's largest retailer of high fashion at cheap prices arrives at North Point Mall, the superstore's first location south of the Mason-Dixon line. Minimalist interior, artfully arranged merchandise and neat do-it-yourself makeup displays reminiscent of Sephora and chic mannequins may make you feel as if you're about to spend New York dollars. But the prices are indeed low--don't be surprised to find yourself squealing "only $25?!" not just once but over and over again. The Alpharetta version is a bit small for H&M's normal jumbo-sized standards and only carries clothing of the feminine variety. Guys should venture to the Atlantic Station location for a full arsenal of cheap and stylish faves.