Belly General Store

(404) 872-1003

772 N Highland Ave NE
Atlanta, GA 30306 33.776 -84.3526

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Neighborhoods: St. Charles/ Greenwood, Northeast, Northeast

BELLYSTORE.COM

Price:

$

Last updated 8.16.11

Category:

Restaurants, Bakeries, Bagel Shops, Ethnic Food Markets, Grocery Stores, Delis And Delicatessens

Payment Methods:

American Express, Cash, Visa, MasterCard

Restaurant Special Features:

Breakfast, Historic Setting, Lunch Spot, Carry Out, Cheap Eats

General Info:

Open 7 Days

Smoking Permitted:

No

What People Are Saying About Belly General Store

Featured Review

Jonathan Baker

Contributor

In Short – Anchoring a bustling Virginia-Highland intersection, Belly General Store has risen from a century-old pharmacy and is now one of the most colorful neighborhood noshes. The general-store-meets-gourmet-deli theme is a strange but instantly lovable combination. With a nod to its historic past, there is a communal vibe to the restaurant--old, worn picnic tables with benches split the room down the center and high-top stools accompany the soda-fountain counter as strangers eat side-by-side. Crowds flow out the door every morning for its mouth watering, made-daily olive oil bagel…

Editor's Tips

Save Time:
Belly is the perfect get it n' go spot for breakfast or lunch. Bagels and sandwiches are wrapped in wax paper and delivered in a brown paper bag.
Know Before You Go:
Avoid the weekend crowds because there is limited seating and only four seats in the restaurant have backs to them. Use Belly for an excuse to have a mid-morning or late afternoon meeting and have the place to yourself.
The Extras:
Kudos for being eco-friendly. Belly sells bags of day-old bagels for super-cheap, and turns the leftovers into bagel chips.
ambiance
100.0% positive
  1. love the look and atmosphere of the store.
  2. The casual "General Store" vibe is perfect for ambiance but lacks in practicality.
  3. Great food, comfortable atmosphere and free WiFi
dessert
100.0% positive
  1. However, the restaurant portion of the store delivers with hot dishes like warm, fluffy bagels topped with lox, cream cheese and capers or paninis oozing with mozzarella, tomato, and basil.
  2. Really, all the deserts are sub-par, and cannot in good conscience be recommended.
  3. These tasty cakes take you back to your childhood when mom's and grandmothers didn't always use a box mix but actually created from scratch.
drinks
75.0% positive
  1. On the rare occassion that you can enjoy a bagel and a coffee on a weekend day (and find a seat!)
  2. The coffee is excellent, and they squeeze the oj fresh to order.
  3. The organic coffee - steaming hot or iced - is always excellent.
  4. The bagels are wonderful (though they are quite different from New York City bagels), and the coffee is excellent (they serve Batdorf & Bronson coffee, a local Atlantan coffee roaster), but the service is slow and the employees are not very helpful.
  5. They provide delicious sandwiches, salads at a reasonable price, including baked goods, empanadas, bagels and delicious coffee too.
  6. Auroa rules in coffee and still have not found any great bagels in the city,
food quality
83.33000183105469% positive
  1. could understand if the guy was a new hire -- but poor counter service (and bland food!)
  2. The food is good and prices aren't too bad.
  3. Food is yummy too.
  4. Besides looking oh-so-cute, Belly has great sandwiches, bagels and sweets.
  5. The made-to-order breakfast wraps (my favorite is the egg, cheese, house-made mole' and avocado) and sandwiches are filled with fresh, quality ingredients.
  6. love going to Belly for the amazing food.
  7. The food is really fresh and mad.
  8. The food is all very good, but there's no point in going unless you get a cupcake.
  9. The coffee is excellent, and they squeeze the oj fresh to order.
  10. They provide delicious sandwiches, salads at a reasonable price, including baked goods, empanadas, bagels and delicious coffee too.
  11. The olive oil bagels, made daily, are delicious.
  12. These tasty cakes take you back to your childhood when mom's and grandmothers didn't always use a box mix but actually created from scratch.
  13. However, the restaurant portion of the store delivers with hot dishes like warm, fluffy bagels topped with lox, cream cheese and capers or paninis oozing with mozzarella, tomato, and basil.
  14. The bagel sandwiches (I am partial to the bacon, egg and cheese on a toasted sesame), are fabulous, and the cheese grits are some of the best that can be found in Atlanta (they use stone ground, automatically making them creamier and more textural than Au
  15. Atlanta is so full of those trying to tie so called fame to a food business, and please this is not NYC, so avoid the tired 80's attitude.
  16. Also great are the egg and cheese tortillas with mole.
  17. The chicken salad sandwich is probably the best overall bet.
  18. Their bagels are still good (thought they are left out uncovered) but the rest of the food does seem like it's been left out to long, has flies hovering around, and is sorely lacking in taste.
  19. Great food, comfortable atmosphere and free WiFi
  20. The three cheese panini is tasty, but way overpriced.
  21. Other deli offerings like roast beef sandwiches or cold dishes like potato salad or hummus are also doled out in brown bags.
overall
100.0% positive
  1. Belly is a great little atmospheric place in the highlands.
  2. This is one of my favorite spots, the atmoshere is so unique and I love how you can buy things in the store.
  3. expected this to be a great place based on the other reviews and walked in only to find flies on the cupcakes and quiche.
service
50.0% positive
  1. The bagels are wonderful (though they are quite different from New York City bagels), and the coffee is excellent (they serve Batdorf & Bronson coffee, a local Atlantan coffee roaster), but the service is slow and the employees are not very helpful.
  2. could understand if the guy was a new hire -- but poor counter service (and bland food!)
  3. The people who work there are pleasant enough, however, a little sense of urgency would be nice to see.
  4. Hanging out at Belly is always great because the people there are so friendly and make you feel at home.
  5. would have given Belly five stars, but the service is so poor!
value
62.5% positive
  1. Items are way to expensive!
  2. They provide delicious sandwiches, salads at a reasonable price, including baked goods, empanadas, bagels and delicious coffee too.
  3. The three cheese panini is tasty, but way overpriced.
  4. The food is good and prices aren't too bad.
wait time
50.0% positive
  1. The bagels are wonderful (though they are quite different from New York City bagels), and the coffee is excellent (they serve Batdorf & Bronson coffee, a local Atlantan coffee roaster), but the service is slow and the employees are not very helpful.
  2. The gentleman behind the counter was slow in every sense of the word and could barely even work the cash register!
  3. Their bagels are still good (thought they are left out uncovered) but the rest of the food does seem like it's been left out to long, has flies hovering around, and is sorely lacking in taste.
3 Star Rating: Average

01/28/10

Super-Casual North Highland Eatery a Neighborhood Staple

by ryansims

The casual "General Store" vibe is perfect for ambiance but lacks in practicality. However, the restaurant portion of the store delivers with hot dishes like warm, fluffy bagels topped with lox, cream cheese and capers or paninis oozing with mozzarella, tomato, and basil. Other deli offerings like roast beef sandwiches or cold dishes like potato salad or hummus are also doled out in brown bags. The food is easy to grab and run, or to stay and eat on rustic, wooden community tables. Italian lemonade sodas and bottled Coca Cola are found in the refrigerated case, though scalding hot coffee is available behind the counter. The line to order feels like it creeps by slower than a caterpillar, but if you have the patience, it can be worth the wait.

  • Pros: Great bagels, sandwiches, and fresh coffee.
  • Cons: Slow service, a bit pricey, irrelevant "general store"
3 Star Rating: Average

10/01/09

Great Bagels, but service is sorely lacking

by JMunchkinDina

I would have given Belly five stars, but the service is so poor! The bagels are wonderful (though they are quite different from New York City bagels), and the coffee is excellent (they serve Batdorf & Bronson coffee, a local Atlantan coffee roaster), but the service is slow and the employees are not very helpful. The sign inside clearly reads that bagels are served all day, but I have taken the trip there on several occassions around 11 am when I've been told that the bagels have sold out (???). The worst part about it is that the employees aren't even apologetic about it, they could care less. On the rare occassion that you can enjoy a bagel and a coffee on a weekend day (and find a seat!) Belly is definitely worth a shot.

  • Pros: Bagels
  • Cons: Service
1 Star Rating: Poor

09/17/09

Why is this here

by then

I truly don't understand the listing on some of the hot spots, but to each their own. I see there is a much more realistic view here from the actual customers versus the advertisers

I have walked into this palce mnay times as it is on my path, but each time an di thas been many, I am put off by the many flies hovering around the open food. I just don't get it.

I have tried the bagels and beg to differ. They are not nyc bagels or anywhere close.

when I read the reference to my hometown of ny bagels, I felt moved to comment

Get real people, this place is here because of the location

I agree with the above, it is also here due to the likes of Suzy, and all of the other leftover yups that have the cash to burn, on useless, poor quality stuff.

Sorry, but too many great local places to have this one on one of the top 10

Auroa rules in coffee and still have not found any great bagels in the city,

  • Pros: location
  • Cons: food, cleanliness
3 Star Rating: Average

01/03/09

Objective Observance...

by theflyonthewall

Belly is a great little atmospheric place in the highlands. When it's raining outside, it's a nice and sunny place inside. They provide delicious sandwiches, salads at a reasonable price, including baked goods, empanadas, bagels and delicious coffee too. However, if all you want is a cup of coffee, it can be quite irritating when you've got Suzie Indecision in front of you wanting to know how much everything from muffins to bagels cost when it is clearly on the chalk board menu right in front of her face....or when Holly Housewife and Dennis Dogood want to sample every damn thing in the chef's case. All I want is a cup of coffee people. Can SOMEONE please step aside so I can pay my $2 and be on my merry way? Another thing....I went for a refill one day, something I rarely do, because usually one cup is enough, however on this particular day, a second cup was called for. So I go up to the counter with roughly 50 cents in dimes, nickels and pennies and the charge for a refill is $1.35??!?!?!?!?!? WTF? A REFILL people is supposed to be much less to encourage people to stay in your establishment and to reuse their cups. What a ripoff.

The people who work there are pleasant enough, however, a little sense of urgency would be nice to see. Maybe during high traffic times there could be a line for only coffee so that the Suzie Indecision's of the world can take their precious sweet time and not drive other guests away....I'm just sayin. I've left and gone to another coffee shop because of this factor. Am I the only one who feels this way? You tell me.

1 Star Rating: Poor

12/14/08

Sadly, it's really gone downhill....

by swixie

I used to love going to Belly but now something's happened and it has really gone downhill. Their bagels are still good (thought they are left out uncovered) but the rest of the food does seem like it's been left out to long, has flies hovering around, and is sorely lacking in taste. Last time I went I watched someone drop a customer's food on the ground (wrapped, but not well wrapped) and just pick it up and place it back in their bag... Also, the wonderful doo-dads, jams, and toys are all gone. Looks sparse and like a shell of it's former self. So sad!

  • Pros: ...
  • Cons: unappetizing, possible contaminated food

The Details on Belly General Store

Place Categories:

  • best olive oil bagels
  • all very good food
  • great little atmospheric place
  • excellent organic coffee
  • crumbly cupcakes
  • fabulous bagel sandwiches
  • poor counter service
  • nice people
  • great look
  • overpriced cheese panini
  • simply wonderful belly
  • comfortable atmosphere
  • not too bad price
  • not nyc atlanta
  • amazing homemade cupcakes
  • wonderful doodads
  • unique atmoshere
  • tasty cakes
  • good conscience
  • favorite egg
  • fresh quality ingredients
  • fresh oj
  • not great bagels
  • favorite spots
  • favorite avocado

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